By Bahía Magazine Destinos / MÉXICO CITY.- Positioned as the leading platform in the luxury sector and with the ability to convene and establish links with industry leadersentrepreneurs and directors of brands more exclusive, Luxury Lab Global gives the starting signal to its eleventh edition, which this year will have as its theme Innovation & Next Generations.

From June 10 to 12 there will be Luxury Lab Weekendan event prior to the summit, which brings together a large group of personalities from the social, artistic, business, celebrities, influencers and experts in promoting the contents of the forum through their platforms and social networks. All of them, friends and allies of LuxuryLab Global, will enjoy various experiences of wellness, gastronomy and closeness to nature for a weekend.

On this occasion, the Riviera Nayarit is the destination that awaits the guests, who will stay in Four Seasons Resort Punta Mita a five-diamond category complex that is part of what, since its foundation in 1999, has become one of the most exclusive destinations in Mexico: Punta Mitafor its luxurious residences, beach clubs, resorts and two golf courses designed by the legendary Jack Nicklaus. Punta Mita is a 1,500-acre residential complex located in the Riviera Nayarit, north of Puerto Vallarta. It is located on a private spear-shaped peninsula, surrounded by the beaches of the Pacific Ocean and lush tropical flora.

Through strategies like this, Luxury Lab Weekend wants to encourage and support luxury tourism, especially after the complicated period of the COVID-19 pandemic. The impact that this initiative generates in the industry, both in dissemination and in the conversation around the Riviera Nayarit –undoubtedly one of the most beautiful settings in our country– confirms the scope of the forum and its global perspective.

For Luxury Lab Globaltalking about luxury in a majestic environment consistent with its values ​​represents the possibility of accessing an experiential reading of the subject, establishing new connections, making friends, strengthening ties and, in the same way, appreciating the splendid natural settings that surround the hotel and taste the exquisite dishes that Jorge González, Executive Chef of the resortprepares with great virtuosity and sensitivity.

“At Four Seasons Resort Punta Mita we are very excited to be part of a weekend of unforgettable experiences for the guests of LuxuryLab Global”, says John O’Sullivan, Regional Vice President and General Manager of Four Seasons Resort Punta Mita. “Punta Mita is without a doubt a destination that offers a majestic setting, and we are excited to create memorable experiences with the highest level of service for all of our guests.”

An immersive and pleasant experience is what LuxuryLab Weekend 2022 has in store, thus reinforcing its commitment to reshape luxury in all its facets, from a social perspective that revalues ​​the human sense of the segment, to a business and sustainable approach that drives the growth of all the actors that are part of the luxury industry.

On this occasion, the agenda includes various gastronomic, wellness and ecotourism activities at the Mexican Pacific resort, as well as an exclusive dinner on the first day on the beach at the Four Seasons Resort Punta Mita and Las Garrafas under a dress code boho-chic all white, which will add an ethereal atmosphere for the guests. For the second day, a delicious breakfast and dinner at Dos Catrinas, lunch at Pacífico Beach Club with hats dress code. On the third and last day, a brunch will bid farewell to the guests in Bahia.

LuxuryLab Weekend 2022 Punta Mita will have the support of renowned sponsors such as: Four Seasons Resort Hotel Punta Mita, Lincoln, which turns 100 this year, Maestro Dobel, Bushmills, Las Garrafas, Jo Malone, Aveda, Aeromar, Back to the Roots, Regina Dondé, Punta Mita and Enrique García, who join forces for a new edition where luxury will be the constant hallmark of an unforgettable experience.

The participation of the State of Nayarit for the promotion of Riviera Nayarit and encourage Punta Mita as the destination par excellence in the Mexican Pacific is appreciated.